By Raymond Rex Awaiagah
The New Alliance Between Evivi Rice And Romanus Empire
Evivi Rice, a leading local rice brand in Ghana has signed a sponsorship agreement with Romanus Empire in a signing ceremony held in Accra on 14th December 2023.
This partnership is poised to reshape the way we perceive both comedic acts and grocery products. Additionally, the new alliance aims to showcase the shared values and commitment to excellence of both entities.
Mutually Benefit Between Evivi Rice And Romanus Empire
The partnership between Evivi Rice and the Romanus Empire signifies a strategic move. The move is to leverage each other’s strengths and broaden their respective audiences. Evivi Rice, recognized for its high-quality rice taste aspires to increase its brand visibility and engage with consumers through the platforms and reach of Romanus Empire. On the other hand, Romanus Empire, a prominent creative arts company known for its exceptional comic talents, can also benefit from the association with Evivi Rice.
At the same time, the alliance will offer Romanus Empire an opportunity to expand its fan base by tapping into the vast network of Evivi Rice consumers as well as its stakeholders.
During the signing ceremony, representatives from both parties expressed their excitement and optimism about the partnership.
Point Of View By Commodities Business Manager Of Evivi Rice
The commodities business manager at New Age Agric Solutions Limited, producers and marketers of Evivi Rice, Ms. Joana Asante said Evivi Rice is noted for its unique lovely packaging materials, great taste, and sweet aroma.
She opined that supporting comedy or the entertainment industry can be a strategic move for a Ghanaian company like New Age Agric Solutions Limited. “ It can enhance our brand visibility, foster community engagement, and contribute to corporate social responsibility initiatives”. Ms. Joana Asante said.
Furthermore, she stated that “Investing in entertainment also aligns with creating positive corporate image and connecting with a broader audience. This ultimately benefits the company’s overall reputation and market presence” says Ms. Joana Asante.
Ms. Joana Asante stressed that her company sees it as a great opportunity not only to support Ghanaian youth but also to support creativity and to celebrate the Ghanaian creative industry.
Anticipating An Exciting Experience
Foster Romanus expressed his appreciation to Evivi Rice for the support. He said ‘it’s been one of the challenges having corporate entities support our industry. So having Evivi Rice step up for us in this regard is very heartwarming and very exciting. We are very excited about this partnership and we are looking for a very exciting experience’. He said.
Optimistic For Positive Returns
For his part, The Chief Executive of Newage Agric Solutions Limited, William Ackonor Kotey was optimistic of positive returns from the partnership.
He said “We are thrilled to join hands with Romanus Empire to bring laughter and joy to our audiences together. This partnership opens up new avenues for creativity and growth, and we look forward to entertaining our fans while raising awareness about the significance of our brand”.
Mr. William Ackonor Kotey also assured of the company’s commitment to making Evivi Rice available when demand soars higher. “We believe that this journey will be a major part of our ability to make sure the rice is available for the customer and at an affordable price so that we can also compete for the ones that are imported” He stated.
What Is Included
The sponsorship deal will include joint marketing initiatives, co-branded events, and collaborations on digital platforms, offering fans a blend of entertaining content and knowledge-sharing.
Conclusion
As Evivi Rice and Romanus Empire embark on this exciting venture, both companies are expected to mutually benefit from the increased exposure, market expansion, and strengthened brand image that this partnership will foster. Together, they aim to uplift and entertain communities while creating consciousness about the importance of supporting local brands.