By Raymond Rex Awiagah
Ghanaian musician Michael Owusu Addo popularly known in the entertainment cycle as Sarkodie, has made history by gaining one million subscribers on YouTube. This makes him the first artist in Ghana to achieve such a milestone on the video sharing platform.
This latest feat by Sarkodie doest not only set him as a pioneer in the Ghanaian music industry but also cements his place as someone taking advantage of social media to win more audience from far and near.
With a variety of captivating tunes, Sarkodie has been able to steal the heart of lovers of music of different age groups. His style of music has been accepted and resonates with fanbase from different parts of the globe.
Through the power of social media, Sarkodie is able to engage with fans in a unique way. He has been consistent in releasing new music videos with quality visuals, as well as uploading interesting performances. This has enabled him build a loyal brand of audience who supports and love what he does by liking, commenting and sharing his content on Youtube to other social media platforms.
Again, he has on a number of times use the power of social media to champion social issues around the globe and Ghana is no exception.
This remarkable milestone achieved by Sarkodie means we are in an era where musicians will have to find creative and innovative ways to build a certain kind of relationship with their audience.
This is the first of its kind that an artist has been able to directly engage with his fans extensively going beyond geographical boundaries.
The overwhelming response from his fans around the country and beyond has been awesome, with social media buzzing with lots of congratulatory messages. Enthusiastic fans of Sarkodie see him as an inspiration, with some even describing him a “musical prodigy” and the “voice of the new generation”
With over one million subscribers and counting, Sarkodie shows no signs of relaxing or slowing down , as fans will be eagerly waiting for the next ground breaking video that will be released.
Since joining the platform on December 2, 2012, Sarkodie has consistently engaged his audience through 266 video uploads, accumulating a total of over 300,443,844 views as at the time of publishing.